South Korean retailers are stocking their shelves and shop windows to cater to the tastes of “dried-fish woman” and “herbivore man”. 韩国零售商正在商店的货架上和橱窗里放上迎合“鱼干女”和“食草男”口味的产品。 Even more than baby boomers and Generation X in the west, these young professionals have come to epitomise social change in Asia's fourth-biggest economy, disconcerting their elders with their apathy towards traditional family values. They are the subject of television dramas and a forthcoming film. Offending family-orientated Confucian values, neither dried-fish woman nor herbivore man is much interested in romance, part of the reason why Korea's fertility rate is lamentably low. It is almost inconceivable that the two might mate with each other. Herbivore man is a dandy metrosexual with an abhorrence of martial arts. He has no qualms about ordering wine or soft drinks instead of Korea's fiery spirits, de rigueur among the old guard. Dried-fish woman is an impeccably dressed model employee, but after work she just wants to lounge on the sofa in a track suit, watch television and munch on dried squid. Both are rebels from Korea's crippling and prohibitively expensive treadmill of education, marriage and family, hailed as the be-all and end-all by the taciturn older generation. As consumers, they lavish money on their free time, buying DVDs, furniture and comfort food. In a society that prides itself on being collectivist, they are suspicious loners. Herbivore man is particularly distasteful to the macho fathers and grandfathers whose values were forged in Korea's agricultural and highly militarised past. Both colourful names hail from Japan, source of so many Korean cultural trends. But Japan's most haunted social group is the “firefly tribe”: harried businessmen who escape their wife and bawling baby by smoking alone on the balcony of their apartment blocks at night. So many of them seek this refuge that the glowing tips of their cigarettes appear like fireflies. British soubriquets, such as the reactionary “White Van Man” of the 1990s, lack poetry in comparison. North Korean defectors are the most shocked by the revolution in the peninsula's youth, frequently warning that the soft-bellied Athens that is Seoul will be steamrollered by the Spartans sweeping down from the North. Herbivore men who wear cosmetics only reinforce their arguments. But there's no need to panic. South Korea has those little military necessities the North lacks, such as food, fuel and F-16s. Herbivores and dried-fish women are of interest precisely because they are newish minorities. Seoul is still awash with broody women and red-blooded males who like competitive business, strong booze and muddy football matches. There's no need yet for the defence ministry to sponsor a show promoting the merits of “Carnivore Man”. 译者/君悦 (责任编辑:admin) |